At the heart of good fundraising is a compelling case for support, that clearly articulates the need for the funded work and the difference it will make. The charities I work with are expert in their own fields: they are experienced, they know their audiences and beneficiaries very well, they have a deep understanding of the sectors in which they operate. But sometimes an independent perspective is helpful in articulating need and impact in new ways, that have meaning for different audiences. Research can illuminate new sources of funding, beyond the usual sources. A critical friend can examine budgets and financial information from a funders’ perspective, to identify weaknesses and ambiguities which are often easily addressed.
I have extensive experience of working alongside in-house teams in this way, to develop a powerful case for support as the starting point for a raft of funding approaches targeting grant-makers and individuals alike, with far-ranging interests. I have identified, researched and engaged many sources of support and funding – whether in arts and heritage, welfare, social justice or other sectors – that are new to my clients, broadening the pool of support they are able to access.
Finally, I am happy to get to work directly crafting well-targeted applications and appeals, helping to assure the best possible chance of success in a funding landscape that is more competitive than ever.
At the heart of good fundraising is a compelling case for support. An independent perspective is helpful in articulating need and impact in new ways; research can illuminate new sources of funding; a critical friend can hone financial information to better meet funders’ needs.
I have identified, researched and engaged many sources of support and funding that are new to my clients, broadening the pool of support they are able to access – and working alongside them to craft well-targeted applications and appeals.
